'What we were afraid of, saved us', the €5.7bn streaming boom reshaping Europe’s cultural landscape

EURACTIV - The fears were once simple: that global streaming platforms would dilute European culture, erase local identities and overwhelm small towns with homogenised images of Europe. Yet in Pitigliano, the Tuscan hill town thrust into the spotlight by Amazon Prime Video's Dinner Club, the opposite happened. As Mayor Giovanni Gentili told an audience in Brussels on 3 December, "What we were afraid of is what saved us." Read more

[Photo Credit: Amazon]